Fred Martin Superstore is a Chrysler, Dodge, Jeep, Ran and Fiat dealership located in Barberton, Ohio. Owner Adam Huff’s goal is to ensure value, quality, professionalism and customer service to anyone buying a vehicle, new or used, or servicing their car at his establishment.
The Fred Martin team was looking to increase the number of actionable leads their BDC was receiving without having to spend more on their marketing. They were also looking for a way to persuade their audience that they were the dealership to shop with.
After recognizing that they weren’t receiving quality leads form their Facebook lead ads and had no interest in increasing their ad budget yet again in hopes that their issues would resolve themselves— the Fred Martin team reached out to ExitGadget.
Illuminating the fact that your most qualified prospects are those already on your site, we showed their internet team how our technology incentivizes customers to stay right where they are while obtaining their contact information and immediately adding it their CRM— so the internet sales team has an opportunity to connect with visitors otherwise unknown and untracked.
From the first month we added ExitGadget to fredmartinsuperstore.com, the dealership has seen on average an additional 100+ leads per month, with some months well exceeding that average, since 2014! But our software didn’t just generate them high quality leads— it did so for HALF the cost of their other third-party lead providers; generating more success and more cars sold for Fred Martin Superstore.